From 2016 until the outbreak of the pandemic, tourist arrivals were increasing by around 10% per year. 8 Mexicanist editorial team, “Coco Route: the new tourist route in Mexico that emerged thanks to Disn (.)ģ Prior to the COVID-19 pandemic that broke out in early 2020, tourism was a growth sector in Mexico which had become a leading tourism destination in Latin America.

7 Marchi, Day of the Dead in the USA, 126-127.6 Editorial team, “Mexico,” OECD Tourism Statistics (Database), OECD iLibrary, (.).5 Nanno Mulder (coord.), “The impact of the COVID-19 pandemic on the tourism sector in Latin America (.).4 As explained in the following case study, both films were conducive to the development of a greater interest in Mexico and to creating a positive image of the country in recent years, and the present article will therefore discuss how these films benefitted tourism, while also hiding security warnings. Another successful example is the animation film Coco produced by Disney-Pixar (Lee Unkrich, 2017) in which the holiday is central to the entire plot.

Its opening scenes are located in Mexico City during the Día de Muertos festivities. One of the most notable examples, with a large international reach, is the James Bond film Spectre that was directed by Sam Mendes and premiered in 2015. In recent years, the Día de Muertos has been the subject of several films.

3 In 2008, the United Nations Educational, Scientific and Cultural Organization (UNESCO) declared the Día de Muertos an intangible cultural heritage of humanity. In the 20 th century, the Día de Muertos was promoted as a symbol of mexicanidad, i.e., of Mexican national identity. 4 Because of their relevance, Coco and Spectre are also thematised next to ¡Que Viva Mexico! (Sergei (.)Ģ Because of its peculiarity, the Día de Muertos is very characteristic of Mexico.3 The origin of the Día de Muertos as an expression of mexicanidad dates back to the post-revolutiona (.).

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